The Director of Undergraduate Admissions is responsible for leadership and management of undergraduate recruitment efforts to achieve annual budgeted enrollment targets. This position reports directly to the Vice President for Enrollment Management (VPEM).
Undergraduate Enrollment Profile:
The University has experienced progressive new incoming freshman enrollment increases since fall 2014. Fall 2016 freshman budgeted enrollment target was achieved without modification during a challenging climate. The fall 2017 recruitment cycle was again positive with record freshman applications and hitting freshman deposit count earlier than in previous years. Fall 2017 new incoming freshman and transfer combined enrollment target is 550; total traditional undergraduate enrollment is 1,500.
- Reflect and promote the mission, vision, and identity of the University.
- Provide vision, leadership, mentorship, and management for undergraduate admissions staff.
- With VPEM, set recruitment territory goals and tactics to achieve institutional budgeted enrollment targets.
- Hire and coach admissions counselors to be strong territory and roster managers and hold accountable for goals and yield as set by management.
- Annually assess and adjust recruitment territories and tactics using historical and benchmark data. Adjust recruitment tactics and messages as frequently as daily if necessary to achieve conversion needed to achieve enrollment targets.
- Work with VPEM and Director of Admissions Operations and Communication to develop and implement student marketing including print and electronic collateral. With Director of Admissions Operations and Communication, oversee deployment of print collateral and electronic communication to prospective students and families and other constituents.
- With VPEM and executive assistant to the VPEM, manage the undergraduate admissions budget.
- Manage a small recruitment territory or roster of key constituents. May include limited travel.
- Represent Undergraduate Admissions and the University at various meetings, events, and/or conferences. Will include public speaking.
- Manage holistic review of applications for admission including approving those meeting admission criteria and preparation of those needing Admissions Committee review. Attend Admissions Committee in absence of VPEM.
- Collaborate with Financial Aid, Registrar, Academic Affairs, and Student Affairs as necessary.
- With guidance from VPEM and Director of Financial Aid, understand annual financial aid awarding and leveraging policy. Understand basic federal and state aid forms and policies. Secure enrollment targets within institutional aid budget.
- Identify risks to the organization within the department and discuss risk reduction options with immediate supervisor.
- Perform other duties as assigned.
- Baccalaureate degree required, Master’s degree preferred.
- 5 or more years of progressive admissions experience. Preference is given to candidates with 8 or more years of progressive admissions experience who have worked in undergraduate admissions at Christian and/or private, non-profit institutions, and who have served in a management position with admissions director-level title (assistant/associate director or director).
- Knowledge of and ability to implement admissions and enrollment “best practices.”
- Successful proven leadership experience. A personal record of leadership and service that shows integrity, accountability, and ability to achieve goals.
- Strong oral and written communication skills. Ability to communicate effectively and professionally with a wide range of constituents.
- Strong collaborative and team-oriented interpersonal skills.
- Detail-oriented, accurate, organized and efficient. Ability to work independently.
- Experience in the use of analytics as a part of a comprehensive admissions strategic plan and accountability.
- Professional experience in print and electronic marketing and/or public relations.
- Demonstrated computer proficiency in Microsoft Office. Experience with enterprise system such as Ellucian Colleague and/or CRM such as Hobsons Radius preferred.
- Overnight travel and occasional evening and weekend work required.
- Able to lift 20 lbs. boxes of files and/or publications.
- Knowledge and acceptance of principles and philosophies of Vanguard University, its programs, and requirements.
- Ability to professionally represent Vanguard University in a variety of situations.
Full-time position. Salary is commensurate with education and experience and includes a generous benefits package.
Applicant should submit a completed VUSC Application for Staff Employment and current resume. All applications/resumes/materials must be submitted electronically via e-mail to: RESUME@vanguard.edu. We are located at: Vanguard University of Southern California, 55 Fair Drive, Costa Mesa, CA 92626. Applications will be received until position is filled or until a sufficient number of applications are received. Vanguard University will conduct a background check on the final candidate.