Combine a strong foundation in human performance with the business acumen and leadership skills with a Degree in Kinesiology and Concentration in Sport and Fitness Management

The BS in Kinesiology with a concentration in Sport and Fitness Management is designed for those interested in applying their knowledge of human movement and performance within the context of sport business, organizational leadership, and industry practice.

The degree will equip you with a strong foundation in kinesiology alongside coursework in management, marketing, finance, and organizational strategy. Students examine the structure and operations of sport and fitness organizations, develop leadership and communication skills, and gain practical experience applying business principles within sport and fitness contexts. The combination of coursework and real-world application prepares students to think strategically about the management and growth of sport and fitness enterprises.

Science, Leadership, and Business Combined

This interdisciplinary concentration uniquely integrates the scientific foundation of kinesiology with strategic and leadership principles applied within sport and fitness organizations. Students explore how human performance, athletic development, marketing, management, and organizational leadership intersect within today's evolving sport and fitness landscape.

A Growing and Dynamic Field

The sport and fitness industry continues to experience significant growth, particularly within Southern California's vibrant sports market. Students gain exposure to the breadth and complexity of this expanding field, developing an understanding of the diverse organizational structures, markets, and contexts that shape modern sport and fitness.

Learning by Doing

Coursework emphasizes leadership, communication, problem-solving, and practical application within sport and fitness settings. Through hands-on learning opportunities and industry-relevant coursework, students develop the interdisciplinary skills and critical thinking needed to navigate a competitive and rapidly changing field.