Business and Management
The Department of Business and Management is dedicated to equipping business students to respond ethically, think critically, communicate effectively, and perform with excellence as Christians in a changing world.
The undergraduate business and management program offers degrees in the following majors: accounting, business administration, and marketing. Coursework in all majors is viewed from a global perspective and includes the undergraduate business and management core requirements and additional units in the specific major as listed below. Students are responsible to meet prerequisite requirements of any course in which they enroll. Students must achieve a minimum grade of “C” in all business courses required for undergraduate business, accounting, and marketing majors and business minors in the department of business and management.
Students may complete a second major in the department of business and management and have the second major indicated on their transcript; however any courses taken to fulfill major requirements beyond the business and management core may not be counted toward both majors.
Accounting
This major develops students’ understanding and application of financial accounting concepts, accounting cycle processes, and much more.
Business Administration
This major develops students’ understanding and application of workplace communications, business strategies, economics, and legal and ethical issues.
Marketing
This major develops students’ understanding and application of market research, advertising, sales, and digital/interactive marketing.
Meet Our Faculty
Patricia Fisher
Chair, Business; Associate Professor of Marketing
Edwin Westbrook
Professor of Business & Management
James Woodrow
Professor of Management
A Sampling of Business Courses
BUSN 455C
Business Policy and Strategy
Business Policy and Strategy
Prerequisites: All major requirements. Designed to allow the business major the opportunity of integrating the knowledge obtained from accounting, economics, finance, marketing, and organizational management into coherent analytic skills demonstrated through analyzing case studies and engaging in simulations approximating real world business situations. This course fulfills the Core Curriculum Capstone requirement for Business and Management majors.
FINC 320
Personal Financial Management
MRKT 464
Strategic Marketing
Prerequisite: ACCT 321 or FINC 335, MNGT 325, BUSN 316 or 317, MRKT 360 with a “C” or better. This course expands on a foundation related to the primary components of marketing including: market segmentation, research produce/service, branding, price, marketing communication, and market channel strategies. The course offers a case study approach with large and small group discussion and presentations. A mix of global, e-based, profit, non-profit, goods and services related organizations are studied. The primary focus is on application of concepts learned and stimulation of critical thinking skills such as analysis, synthesis, and evaluation.