Vanguard University

Business and Management

The Department of Business and Management is dedicated to equipping business students to respond ethically, think critically, communicate effectively, and perform with excellence as Christians in a changing world.

The undergraduate business and management program offers degrees in the following majors: accounting, business administration, and marketing. Coursework in all majors is viewed from a global perspective and includes the undergraduate business and management core requirements and additional units in the specific major as listed below. Students are responsible to meet prerequisite requirements of any course in which they enroll. Students must achieve a minimum grade of “C” in all business courses required for undergraduate business, accounting, and marketing majors and business minors in the department of business and management.

Students may complete a second major in the department of business and management and have the second major indicated on their transcript; however any courses taken to fulfill major requirements beyond the business and management core may not be counted toward both majors.

Accounting

This major develops students’ understanding and application of financial accounting concepts, accounting cycle processes, and much more.

Business Administration

This major develops students’ understanding and application of workplace communications, business strategies, economics, and legal and ethical issues.

Marketing

This major develops students’ understanding and application of market research, advertising, sales, and digital/interactive marketing.

Academic Programs

Vanguard University integrates faith and scholarship within the 14 departments of the undergraduate college, offering students 25 distinct fields of study.

Aug 10 2018

Hello Vu Check-in

Aug 10 2018

Hello Vu

Aug 10 2018

Hello Vu

Alumnus Gives Financial Tips Over the Radio

Jan 24 2018 11:15 AM

Jefft Motske '88 shares his tips on how to have healthy financial conversations.

News

Daryn Miller ('97) New Chief Investment Officer of City of San Jose

Vanguard University

Vanguard Alumnus Chosen for Chamber of Commerce

Marketing

Alumnus Gives Financial Tips Over the Radio

Vanguard University

VU Business Alum (’17) Shatters Record in Reno

Jim Krajewski, RGJ

Vanguard Alumnae Embody Social Entrepreneurship with 31 Bits

Vanguard University

BUSN 455C

Business Policy and Strategy

Prerequisites: All major requirements. Designed to allow the business major the opportunity of integrating the knowledge obtained from accounting, economics, finance, marketing, and organizational management into coherent analytic skills demonstrated through analyzing case studies and engaging in simulations approximating real world business situations. This course fulfills the Core Curriculum Capstone requirement for Business and Management majors.

FINC 320

Personal Financial Management

Personal management of budgets, bank accounts, loans, credit buying, insurance, real estate, security buying, and investments, providing students with effective management guidelines to manage their own personal financial affairs.

MRKT 464

Strategic Marketing

Prerequisite: ACCT 321 or FINC 335, MNGT 325, BUSN 316 or 317, MRKT 360 with a “C” or better. This course expands on a foundation related to the primary components of marketing including: market segmentation, research produce/service, branding, price, marketing communication, and market channel strategies. The course offers a case study approach with large and small group discussion and presentations. A mix of global, e-based, profit, non-profit, goods and services related organizations are studied. The primary focus is on application of concepts learned and stimulation of critical thinking skills such as analysis, synthesis, and evaluation.