By Chip Espinoza, PhD, Dean of Strategy and Innovation
Perceptions, whether accurate or not, create a reality in the workplace. Unfortunately, every new generation entering the workforce faces generalized criticism; they are entitled, they lack work ethic, etcetera. As a result, many young professionals experience culture shock when transitioning from college to career. For many, enthusiasm quickly turns into frustration and self-doubt. Without the understanding of how to overcome negative perceptions, they withdraw or react emotionally. Both responses can lead to unemployment. The good news is, you can help them avoid the pink slip and thrive early in their career.
A recent Harris Poll identified 14 reasons why Gen Z is getting fired. Here are five perceptions to expect and accompanying strategies you can help your student deploy:
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They are entitled: The best way to overcome being perceived as entitled is to show appreciation. Emphasize the importance of acknowledging when someone does something nice for you, even if it is you! Suggest they write a note card or email detailing what they appreciated.
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They lack initiative: Many young professionals fail to take initiative because they don't want to make a mistake or a bad decision. Consequently, they often let indecision make the decision for them. Let them know it is inevitable that they will make a bad decision. It is okay to make a mistake or fail if they are learning from the experience. It is helpful to use stories of your own mistakes and what you learned.
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They have poor communication skills: Opportunities for socializing with other generations have decreased throughout the years due to specialization and decreased interaction with extended family, so they have little opportunity to develop the skill. Also, technology has replaced authority figures when it comes to seeking information. Often, the last place they go with a question is to their professor or manager. Encourage them to practice initiating communication with people older than them. Have them call customer service, negotiate purchases, or make dinner reservations.
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They have difficulty with critical feedback: For many young professionals, early career may be the first time they experience critical or negative feedback. Grade inflation (easy “A”) and the fear of student defensiveness have contributed to educators refraining from giving accurate assessments. Do not try to come to their rescue or focus on how unfair the situation is. Ask them to put themselves in their manager’s shoes and self-evaluate. Help them identify what they have the most control over with respect to the feedback.
The most important thing for them to understand is that critical feedback does not mean their boss does not like them or they will never get another chance. It is an opportunity for growth. -
They lack professionalism: You could walk into any organization and ask 10 seasoned people what professionalism is, and you would get 10 different answers. Generally, being on time, how one dresses, and language make the list. However, every company is different. The type of photo you use for your portal icon or how quickly you respond to an email are all criteria for what is considered professional behavior.
Encourage your student to observe what the high-performing employees are doing and emulate them. Your student will immediately be viewed as a high-potential when they ask what is expected of them professionally.

About the author:
Vanguard alumnus Dr. Chip Espinoza has authored several books on the topic of generational diversity in the workplace. He works with national and multinational corporations on strategy, management training, onboarding, and emerging leader development. He is a content expert for both CNN and Fox News. He is Dean of Strategy and Innovation at Vanguard University and is an instructor at UCLA.