Website Announcement: Keyword Strategy

In an effort to better serve each department on campus by increasing traffic to department microsites, the office of marketing and communications is spearheading a search engine optimization (SEO) strategy.

With this SEO strategy, we’d like to ask that you incorporate the following keywords into the content on your department’s microsite. If it’s in a blog post, on a webpage, wherever there is text—we’d ask that you incorporate the following keywords and phrases as naturally as possible and only when appropriate:

christian colleges
christian universities
christian education
christian schools
christian school
christian colleges and universities
best christian colleges
christian bible college
list of christian colleges
top christian universities
christian universities in california
accredited christian colleges
california christian university
best christian universities
christian colleges in southern california

For example, instead of:

The School for Professional Studies at Vanguard University is dedicated to assisting adult learners in reaching their goals by providing quality education, along with personal concern and genuine support.

You can say:

Vanguard University’s School for Professional Studies is one of the top Christian universities in the nation, dedicated to assisting adult learners in reaching their goals by providing quality education, along with personal concern and genuine support.

Benefits of SEO

  • Increases chances that our key audience(s) will find us online
  • Improves opportunities for engagement with our key audience(s)
  • Builds brand awareness that Vanguard is a leader in Christian, liberal arts higher education

Please keep in mind that we’d like for you to incorporate these keywords as naturally as possible, and should you have any questions, feel free to contact us at socialmedia@vanguard.edu

Thank you for your work in updating your department microsite—a powerful recruiting tool in showcasing Vanguard University.

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