Entries by Vanguard University

Effective Web Design

A recent report by Higher Education Marketing, a digital marketing agency for higher education, released a report on the Provocative Innovations in Higher Education. In this report they give examples of innovative higher education web design and content strategy and development for student recruitment. A recent study done by Noel Levitz said that 71% of […]

Website Announcement: Keyword Strategy

In an effort to better serve each department on campus by increasing traffic to department microsites, the office of marketing and communications is spearheading a search engine optimization (SEO) strategy. With this SEO strategy, we’d like to ask that you incorporate the following keywords into the content on your department’s microsite. If it’s in a […]

Emergency Alert Program

Vanguard University takes campus safety seriously, and as part of continuous efforts to improve safety, the university has purchased a system to deliver emergency alerts to the university community. New this semester we will have in place a text and voice messaging alert system produced by Rave Mobile Safety. Rave specializes in higher education emergency […]

Campus Safety Update

  Dear Vanguard Community,   Vanguard University takes campus safety seriously, and as part of continuous efforts to improve safety, the university has purchased a system to deliver emergency alerts to the university community. New this semester we will have in place a text and voice messaging alert system produced by Rave Mobile Safety. Rave […]

Say it with video.

Sometimes it’s hard to put things into words. It really is true that a picture can tell a thousand words–but video can tell a million! Using video in your social media can be incredibly powerful, if done well. The Class of 2016 page for Vanguard University (built of incoming freshmen) is a perfect example. On […]

Finding the time.

There’s no questioning, time is valuable. YOUR time is valuable! And when you have a full plate of projects for your department or your students, thinking about blogging and updating your social media (Facebook, etc.) it seems like a small task that can slide by for another week or two. But with the power of […]

Says a thousand words

As I walked across campus the other week in our beautiful, 80-degree weather in February — you know, the kind that most East Coasters crave this time of year — I came across this student-made sign that was woven together with yarn and nails and draped over the side of the Heath staircase. This was […]

Be a writer, be a reader.

Since I’m a blogger myself, a lot of folks ask me what blogs I read. I love that question, honestly. I think it’s fantastic to read blogs, just as much as you read books. Blogs are always up to date with new, insightful info, and can give you a new perspective on a subject–just like […]