Research Abstract

Crouch, A., & Degelman, D. (1998). Influence of female body images in printed advertising on self-ratings of physical attractiveness by adolescent girls. Perceptual and Motor Skills, 87, 1-2.

In contrast to earlier studies suggesting that self-concept is stable by late adolescence and therefore resistant to change, this study found that female adolescents’ ratings of self-attractiveness were significantly higher following exposure to print ads employing attractive models who were overweight compared to those exposed to models who were not overweight. Implications for further research are discussed.