MRKT 322 • Direct and Interactive Marketing (3 units)
Prerequisite: MRKT 360; MRKT 369 recommended. Principles and strategies for direct and Internet marketing. Includes study of techniques and methodology for maximizing effectiveness of programs. Integrated with overall marketing plan development.
MRKT 360 • Principles of Marketing (3 units) Φ
Prerequisite: BUSN 165C or MATH 145C or MATH 265C; ACCT 220, BUSN 215 and BUSN 216 recommended. Studies marketing and marketing strategy from a managerial approach. It explores placing products and services in markets at a fair price while meeting customer expectations. The course builds upon the classical “four P’s” theory, and examines marketing’s contemporary ideas and practices.
MRKT 362 • Advertising and Promotion (3 units)
Prerequisite: MRKT 360; MRKT 369 recommended. Advertising and promotion principles and concepts. Includes practical application of textbook learning. Creative development of TV, radio and print advertising and consumer promotions. Development of advertising, media, and promotion plans.
MRKT 365 • Marketing Research (3 units) Δ
Prerequisite: MRKT 360; MRKT 265C recommended. Develops the skills needed to conduct and apply research for marketing decision making. Problem formulation, secondary data, primary research, and fundamentals of analysis are covered.
MRKT 366 • Sales and Sales Management (3 units) ∇
Prerequisite: MRKT 360 and MNGT 325. Probes and identifies responses and conduct of potential consumers to the various stimuli generated in the media.
MRKT 367 • Multinational Marketing (3 units)
Prerequisite: MRKT 360. Models for delivery of international promotions are studied with an emphasis upon cross-cultural considerations and complications.
MRKT 368 • Retailing and Merchandising (3 units)
Prerequisite: MRKT 360; MRKT 369 recommended. Focuses upon those distribution channels, promotional techniques, and customer relations unique to the retail industry. Special emphasis is directed toward individual development of marketing plans.
MRKT 369 • Consumer Behavior (3 units) Δ
Prerequisite: MRKT 360. Provides a usable understanding of current consumer behavior concepts and develops a background of knowledge that will enable the individual to apply these principles in marketing.
MRKT 464 • Strategic Marketing (3 units) ∇
Prerequisite: ACCT 321 or FINC 335, MNGT 325, BUSN 316 or 317, MRKT 360 with a “C” or better. This course expands on a foundation related to the primary components of marketing including: market segmentation, research produce/service, branding, price, marketing communication, and market channel strategies. The course offers a case study approach with large and small group discussions and presentations. A mix of global, e-based, profit, non-profit, goods and services related organizations are studied. The primary focus is on application of concepts learned and stimulation of critical thinking skills such as analysis, synthesis, and evaluation.
MRKT/COMM 378 • Public Relations: Corporate Communication, and Information Management (3 units) ∇
Examines the management and control of information within a corporate body. Students will deal with single concepts, such as shaping and producing highly focused advertisement, press releases, fact sheets, backgrounders, etc. Students will be expected to create and present detailed approximations of final, printed projects sufficiently clear and detailed as to convince a client of the viability of the various solutions.
MRKT/COMM 380 • Public Relations: Corporate Communication, Projects, and Campaigns (3 units)
Examines corporate projects and campaigns. Students will deal with complex issues and the development of crisis management responses, delta management, downsizing, marketing strategies, new product roll-outs, and customer-employee communication.
MRKT 470 • Special Topics (1-3 units)
Prerequesite: MRKT 360 and a minimum GPA of 2.5 in marketing courses. Permission of instructor and Chair may be required. Study of a special topic in one of the fileds of marketing. May be repeated for credit provided topics are dissimilar.
MRKT 490 • Seminar (1-3 units)
Prerequisite: MRKT 360 and a minimum GPA of 2.5 in marketing courses. Permission of instructor and Chair may be required. Mutual investigation of one topic in marketing or particular relevance to upper division majors. May be repeated for credit provided topics are dissimilar.
* This information is provided for ease of use, however it is not the official record. See the academic catalog for official course descriptions and requirements.