Accounting Career Paths

Curious about what you can do with an accounting degree? Want to dispel the “stereotype” of who accountants are or what they do?

Professional associations and societies are a wealth of information and resources. These organizations conduct research in the accounting, tax, forensic, and advisory fields and on such issues as fraud and work/life balance. They provide advice and links for career search preparation and job listings, scholarships, local chapters, membership, or CPA exam preparation and application.

The California Board of Accountancy issues certified public accounting licenses; therefore their website has information about licensing, issues related to licensing, or status of licensees in the state.

Public accounting firms’ websites have a wealth of information about their firm, career opportunities, job search preparation, research, and about the profession. Government agencies, such as the County of Orange, Federal Bureau of Investigation, State Board of Equalization, or Central Intelligence Agency, maintain websites that provide information about their agencies and career opportunities.

Business Administration Career Paths

Completion of a business undergraduate degree provides preparation for a diverse range of careers including: social work, politics, law, public administration, urban and environmental planning, public relations, personnel, criminal justice, counseling and other service professions. In addition, a Bachelor of Arts in Business Administration can also prepare you for advanced studies in: business, gerontology, social welfare, environmental studies, education, public health and urban planning.

Marketing Career Paths

Marketing careers attract creative and driven individuals. Though most marketing jobs are specialized, marketing typically draws on your ability to match perception of the market with achievable plans of action. Best for self-starters who can manage multiple tasks, a career in marketing can be demanding—long hours and travel are often required— but the field rewards merit and performance.

 The marketing field covers a broad range of career paths, from the creative to the analytical:

  • At the entry level, you find media buyers responsible for purchasing advertising time and materials.
  • At smaller companies, marketing specialists handle that task, and they also provide promotional copy and package design and help with marketing strategy.
  • Public relations assistants help relate a company’s goals to the public, through press releases, research, press coordination and events.

These entry-level marketing career paths may lead to a job in product or brand management, in which you would be responsible for the success of a brand in a competitive marketplace. Or you may decide to go into market research, the information-gathering arm of marketing. Experienced marketing professionals often start their own businesses or go into senior positions at companies or marketing firms. The marketing field is demanding and competitive, but offers great rewards for those with talent and the drive to excel.