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Marketing Concentration

Marketing Major
In addition to the Business and Management Core Requirements for a marketing major, students must successfully complete the following courses:

Marketing Major Requirements 18 units

MRKT 365 Marketing Research 3 units

MRKT 366 Sales and Sales Management 3 units

MRKT 369 Consumer Behavior 3 units

MRKT 464 Strategic Marketing 3 units

COMM 378 Public Relations: Corp. Comm., Info. Mgt. 3 units

Upper Division 3 units

Department of Business and Management courses 3 units

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