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Drawer Trigger

Marketing Concentration

In addition to the Business and Management Core Requirements for a marketing major, students must successfully complete the following courses:

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Marketing Major Requirements: 18 units

MRKT 365 Marketing Research: 3 units

MRKT 366 Sales and Sales Management: 3 units

MRKT 369 Consumer Behavior: 3 units

MRKT 464 Strategic Marketing: 3 units

COMM 378 Public Relations: Corp. Comm., Info. Mgt.: 3 units

Upper Division: 3 units

Department of Business and Management courses: 3 units

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