University Brand

OUR MISSION

Equipping each student for a spirit-empowered life of Christ-centered leadership and service.

OUR VALUES

Truth: We pursue truth by knowing Christ who is truth.
Virtue: We honor God by committing ourselves to the person and model of Jesus Christ.
Service: We develop our talents to their potential and discern God’s purpose for our lives.

OUR STRATEGY

Cultivating the spirit-empowered life in christian experience and service.
Promoting academic excellence that integrates faith and life.
Providing professor-mentors in a dynamic community environment.

BRAND PROMISE

Vanguard University promises to . . . equip you to live the story God has for you.

THE UNIVERSITY LOGO (click here to visit University Logos page)

The Vanguard University logo conveys the dynamic character of the Institution as well as its commitment of faith. The elements, colors, and size proportions should never be modified from those shown above. The official logo is made up of the following main parts:
1. The stylized flame:
This symbol can be interpreted as the flame of God, establishing our emphasis on the Holy Spirit. When seen as three distinct flames it subtly represents the Trinity of the Father, Son and Holy Spirit; a stylized “V”; and the three acts of God as seen on the day of Pentecost.
2. The logotype:
“Vanguard University” using the typeface Futura Bold represents the unyielding strength of our heritage. When represented in its full-color variations, the logotype will always appear in the Dark Gray color specified within the Color System section of this guide. (pg. 26 of the Vanguard University Branding Guide).

GUIDELINES FOR SUB-BRANDING

A sub-brand of the university exists under the umbrella Vanguard University brand, but is permitted to use its own identity for brand specific communications. in order to qualify as a sub-brand of vanguard university, an entity must meet 3 out of 5 of the following criteria:

  1. serves more than one Vanguard University constituency
  2. serves an external Vanguard University community
  3. is an elected entity that serves a broad campus constituency
  4. raises money on behalf of Vanguard University
  5. has a university recognized and active advisory board

Current sub-brands of the university include: Alumni, Athletics, Student Government Association, Global Center for Women and Justice, Veterans Center, and Lewis Wilson Institute. This guideline does not allow for: any one, specific academic department, student services (career center, counseling center), or facilities.

CAMPAIGN TAGLINE

The Vanguard University mission and values are summed up by our unifying Campaign Tagline, “Your Story Matters.” We employ it on University-wide materials where appropriate to remind our audiences of the unified vision of Vanguard University.
tagline elements.
The main elements of the Campaign Tagline are the asterisk symbol: communicating emphasis and focus, the courier type: suggesting interaction through writing, and the colon punctuation: calling for continuation and participation.

COLOR VARIATIONS

There are three color variations to use interchangeably. These are 100% Cyan, 100% Black, and 45% Gray. Always use the supplied files rather than typesetting this element in layout.

CMYK/PMS

ROYAL BLUE | C100 M55 Y0 K55 | PMS: 540

WHEAT | C6 M8 Y35 K12 | PMS: 4535

DARK GRAY | C0 M0 Y0 K45 | PMS: COOL GRAY 8

CAMPAIGN DESIGN LIBRARY (see pgs. 24-26 of the Vanguard University Branding Guide).

TYPOGRAPHY

Following are the typeface families that may be used for Vanguard University marketing and communications materials. There is a sans serif family and a serif family for appropriate use. Note the online and restricted use alternates are Arial (sans serif) and Times (serif).
FUTURA
FUTURA BOLD
FUTURA BOOK
Futura Light
Courier
Courier Bold
Courier Roman
Sabon
Sabon Bold
Sabon Roman
Sabon Italic

PHOTOGRAPHY SELECTION

A photo library is managed by the Vanguard University Office of Marketing & Communications. When new imagery is required, keep the following guidelines in mind: Our photographic style is casual/ caught-in-the-act. We are best represented by academic settings with a casual/personal tone. Accessible professor-mentors engaging with students, active, academically focused students in casual settings. Visit the SHARED DRIVE > BRAND GUIDELINES > PHOTO LIBRARY folder for all photos approved for use.

CLICK HERE TO DOWNLOAD THE COMPLETE VANGUARD UNIVERSITY BRANDING GUIDE.

For more on the Your Story Matters campaign, visit vanguard.edu/yourstorymatters