“A Costa Mesa company is looking to improve the lives of Ugandan women one bracelet and necklace at a time.”
By Alisha Gomez
Sometimes a trip is more than just a great escape.
That’s what happened to Kallie Dovel when she first traveled to Uganda in summer 2007. It was there that she saw what women were going through: little to no education, lack of health care, extreme poverty.
But there was one thing they had: paper beads they made by hand and turned into jewelry. Unfortunately, there wasn’t a market for them to sell the items.
Dovel started thinking. She brought home a box of jewelry and showed it to friends and family who were amazed. She sold the jewelry at school and at events. People responded strongly; they loved the jewelry.
But Dovel, a young twenty-something finishing her degree at Vanguard University in Costa Mesa, couldn’t do it alone. She went to her friends and told them she really wanted to sell the jewelry and invest in Uganda, but she needed their help.
“So we started helping her,” said Alli Swanson, one of the five founders and director of public relations and marketing. “We started selling jewelry at craft fairs and random events, wherever we could.”
In the summer of 2008, four of them went to Uganda to meet the women they had been supporting, see their lives and figure out a way to make their jewelry business model more sustainable.
It was then that 31 Bits, now in Costa Mesa, was born.
The company first hired six women in Uganda to make the beads and jewelry, paid them a salary equivalent to a teacher and ultimately started devising their business plan.
All of them — Jessie Simonson, Anna Nelson, Brooke Hodges and Swanson — but Dovel returned to finish school at Vanguard. Dovel lived and worked with the women to put the business model in place.
A big break came in October 2008 when sandal maker Reef called. One of the designers was friends with one of the founder’s moms. The designer loved the story, the beads and the design and had showed the design team at Reef to see if the sandal maker could work with 31 Bits to make a special edition sandal.
“Reef is one of the largest sandal companies in the world, so we were really excited at the possibility of partnering with them,” Swanson said. “We met with them and had [photo copied] pictures of the ladies and box of jewelry, told our story and said a prayer. They loved our story and they placed a rather large order from us. That’s when it took off for us and that’s when it became something bigger.”
That first big order, some 16,000 beads, gave the founders enough money to get their business truly off the ground.
Nearly four years later, 31 Bits is on its fourth sandal design with Reef. The necklaces and bracelets made out of paper beads are sold in internationally in about 140 boutiques. Locally, they can be found at Silhouettes in Newport Beach, Deer Lovely in Costa Mesa, Jack’s Surf Shop in Newport Beach. For a list of shops, visit http://www.31bits.com.
Bracelets range from $10 to $48. Necklaces are $20 to about $60.