Every Contact Matters in the Selection Process
I just finished hiring for a position in Grad Admissions. (Our counselor, Calvin Kelch, left us and returned to his old stomping-grounds in Central Cal. We'll miss you, CK!) As we went through communication with our prospects, we were attentive to every interaction we had with them. We noted how they communicated on the phone, what time they arrived, and how comfortable they were with people around the office before the formal interview. Yes, the interview and application were critical, but they weren't the only things--interaction outside of the interview played an important role in my decision-making. Ultimately, every contact mattered in our hiring process.
The same is true when you apply to college or graduate school: every contact with the program is subject to scrutiny. Therefore, when you interact with representatives from the schools you're considering, put your best foot forward, take responsibility for your actions, and treat people the way you would want to be treated. Then, even if you don't shine, you'll make sure you don't stand out like a sore thumb!